Case Study Snapshot

Client: ShopUp

Product used: Airwork Job Portal (self-serve)

Hiring focus: Technical roles

Outcome: ~25% improvement in candidate relevance (as reported by ShopUp, compared to their previous hiring platforms) + consistent high-quality applicants + smooth platform experience

About ShopUp

ShopUp is one of South Asia’s fastest-growing commerce platforms, helping thousands of retailers and MSMEs operate and grow. As they scale, technical hiring becomes continuous — and the funnel needs to stay high-signal.

The Challenge

ShopUp wasn’t short on applicants. They were short on relevant applicants.

Like most fast-growing teams, they faced:

• Too many mismatched profiles for technical roles
• Extra time spent screening instead of evaluating
• Hiring tools that created admin work rather than reducing it

They needed a platform that improved relevance without adding more process.

The Solution

ShopUp used Airwork’s job portal to run technical hiring through a cleaner, higher-signal pipeline.

What changed:

• Easier hiring workflow for the team (simple, usable portal)
• More relevant applicants reaching the pipeline
• Consistent candidate quality for technical roles