Client: Robi Axiata (Bangladesh)
Brands: Robi + Airtel
Scope: End-to-end UX + UI redesign across web + mobile apps
Platforms: Desktop web, mobile web, Android, iOS
Scale: Thousands of screens
Delivery timeline: 30 calendar days
Team: 5 UX/UI specialists + 1 PM, mobilized in 24 hours
When: November 2024
Research: Led by Robi, supported by Airwork
Robi Axiata is one of Bangladesh’s largest telecom operators, serving millions through two major brands: Robi and Airtel. Their web and mobile experiences are high-traffic, high-stakes products, where UX quality directly affects customer journeys at scale.
Robi needed a full redesign across two brands and four platform surfaces:
Robi already had a strong internal design team and a mature design system. The issue was throughput: the scope was simply too large to execute within the quarter using only internal bandwidth.
They needed a partner who could: